Nichole D. Shustack

Nichole advises public and private companies across the alcohol beverage industry, from startups to global brands, on regulatory compliance, commercial strategy, and day-to-day operations. Drawing on nearly a decade of in-house experience at Boston Beer Company, she offers practical, business-focused guidance on production, distribution, marketing, and evolving state and federal requirements. She also works with companies in adjacent sectors, including hemp, cannabis, and retail technology platforms.

She represents a diverse client base—brewers, distillers, wineries, manufacturers, retailers, and e-commerce platforms—helping them navigate complex legal frameworks while advancing growth and protecting their brands. Nichole counsels on distribution structures, online sales, commercial agreements, promotions, and strategic initiatives, including private equity investments. Her approach is grounded in delivering clear, actionable advice tailored to the realities of a highly regulated and fast-moving industry.

Prior to joining private practice, Nichole spent nearly a decade as in-house counsel at a leading national brewery, where she developed a deep understanding of operational and regulatory challenges from the inside. She continues to be a trusted advisor on high-stakes transactions, product launches, and compliance matters, bringing both legal insight and practical business judgment to every engagement.